In this episode of the Decoding Innovation podcast, Charles Fry, founder and CEO of CODE Éxitos, discusses innovations, funding and emerging trends in the digital products landscape.  As industries navigate major changes and disruptions, an increasingly dynamic startup realm is emerging. However, only a select few of these new ventures truly experience success. Rather than merely translating ideas into products for the marketplace, today's innovators and entrepreneurs need to concentrate on creating digital experiences.  To create a meaningful digital experience, a product should be created with the consumer in mind; the end product should foster a sense of enjoyment and affinity for its users. Adopting this user-first mindset will help shape a better outcome and transform the way creators and developers approach work. Charles Fry, the founder and CEO of Code Éxitos — a company specialized in helping entrepreneurs craft clear product strategies and business trajectories — shares his vast experience in the field, and discusses the developments and challenges faced by businesses. Key takeaways: Only a small fraction of ideas are genuinely ground-breaking. A large number of entrepreneurs believe that their concepts are fully formed, only to find out, during the trial stages, that these ideas still require extensive refinement or development. Potential investors today demand to see evidence of progress and incremental gains of the company. By building a dialogue history, businesses will be able to nurture relationships with investors throughout the product development journey. Venturing into entrepreneurship is not suitable for everyone; it offers a chaotic and unpredictable environment. But if you decide to pursue it, it is important you do it with passion.