28 min listen
Evolving the Customer Experience
FromBuilt for Change
ratings:
Length:
27 minutes
Released:
Apr 13, 2021
Format:
Podcast episode
Description
User-friendly websites, well-designed billboards, chatbots and customer surveys — these standard customer experience touchpoints have grown so common, consumers are mired in a sea of sameness. How can businesses evolve their strategies to truly stand out? Welcome to what Accenture calls the Business of Experience. In this episode, we’ll meet C.E.O.s who have reoriented their entire organizations to focus on what their customers want, rather than trying to get customers to want their products. Making that shift is even more critical now, as businesses grapple with the fallout from the pandemic — and the rapidfire shifts in both technology, data and customer needs. In conversation with hosts Elise Hu and Josh Klein, business leaders learn how and why they must invest in new ways to keep up with evolving demands and identify customers’ unmet needs, big and small. This week's guests: Carrie SiuButt, C.E.O. of SimpleHealthBrian Whipple, C.E.O. of Accenture InteractiveMark Curtis, Head of Innovation and Thought Leadership at Accenture InteractiveChris Milk, Co-Founder/C.E.O. of Supernatural & Within
Released:
Apr 13, 2021
Format:
Podcast episode
Titles in the series (40)
Why Business Leaders Must Become Tech Leaders: Until 2020, many companies believed they were further along in their digital evolution than they actually were. The pandemic revealed the truth about that technology gap — and also the immense opportunity it presents for organizations willing to change. In this conversation with Dr. Mona Flores, head of medical A.I. at NVIDIA; Port of Rotterdam C.E.O. Allard Castelein and Accenture’s C.T.O. Paul Daugherty, we learn how some enterprises reimagined their systems to leverage technology, say good-bye to ‘the way we’ve always done things’ and meet the needs of the moment. The leaders who master change embody the trends outlined in Accenture’s Technology Vision 2021 report. by Built for Change