28 min listen
Why the Future of Shopping Is Social
FromBuilt for Change
ratings:
Length:
28 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
Social commerce offers something radically different from the traditional e-commerce model. It blends social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform. And it’s already a hugely popular way of shopping in major markets around the globe, including China, Brazil, and India. In this episode, we’ll explore how brands can harness the power of social commerce to form stronger connections with their customers. We’ll be speaking with Robin Murdoch, Managing Director and Global Lead of Software and Platforms, Accenture; Neha Singh, Founder and C.E.O., Obsess; and Carolina Arguelles Navas, A.R. Product Strategy and Product Marketing Lead, Snapchat.
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (40)
Why Business Leaders Must Become Tech Leaders: Until 2020, many companies believed they were further along in their digital evolution than they actually were. The pandemic revealed the truth about that technology gap — and also the immense opportunity it presents for organizations willing to change. In this conversation with Dr. Mona Flores, head of medical A.I. at NVIDIA; Port of Rotterdam C.E.O. Allard Castelein and Accenture’s C.T.O. Paul Daugherty, we learn how some enterprises reimagined their systems to leverage technology, say good-bye to ‘the way we’ve always done things’ and meet the needs of the moment. The leaders who master change embody the trends outlined in Accenture’s Technology Vision 2021 report. by Built for Change