27 min listen
Why Data Transparency Is a Competitive Advantage
FromBuilt for Change
ratings:
Length:
28 minutes
Released:
Aug 16, 2023
Format:
Podcast episode
Description
Many organizations are collecting large amounts of data just by going about their everyday business. All this data can provide insight into broader industry trends, consumer habits, market shifts and much more. That’s why businesses need to shift their mindsets toward responsibly embracing transparency, to enhance customer relationships—and to secure new ones. The bottom line? Companies can seize the moment and find ways to take advantage of the changing data ecosystem, or resist them and miss big opportunities. In this episode, we’ll speak with Nick Smith-George, Senior Director of Growth Strategy and Revenue Operations at StreetEasy; Karthik Narain, Lead of Accenture Cloud First and Data & AI; and Carolyn Jameson, Chief Trust Officer at Trustpilot.
Released:
Aug 16, 2023
Format:
Podcast episode
Titles in the series (40)
Evolving the Customer Experience: User-friendly websites, well-designed billboards, chatbots and customer surveys — these standard customer experience touchpoints have grown so common, consumers are mired in a sea of sameness. How can businesses evolve their strategies to truly stand out? Welcome to what Accenture calls the Business of Experience. In this episode, we’ll meet C.E.O.s who have reoriented their entire organizations to focus on what their customers want, rather than trying to get customers to want their products. Making that shift is even more critical now, as businesses grapple with the fallout from the pandemic — and the rapidfire shifts in both technology, data and customer needs. In conversation with hosts Elise Hu and Josh Klein, business leaders learn how and why they must invest in new ways to keep up with evolving demands and identify customers’ unmet needs, big and small. by Built for Change