Companies of all sizes and industries are trying to use the data that they and their customers generate to survive and thrive in the modern economy. As a result, they are relying on a constantly growing number of data sources being accessed by an increasingly varied set of users. In order to help data consumers find and understand the data is available, and help the data producers understand how to prioritize their work, SelectStar has built a data discovery platform that brings everyone together. In this episode Shinji Kim shares her experience as a data professional struggling to collaborate with her colleagues and how that led her to founding a company to address that problem. She also discusses the combination of technical and social challenges that need to be solved for everyone to gain context and comprehension around their most valuable asset.