With the wealth of formats for sending and storing data it can be difficult to determine which one to use. In this episode Doug Cutting, creator of Avro, and Julien Le Dem, creator of Parquet, dig into the different classes of serialization formats, what their strengths are, and how to choose one for your workload. They also discuss the role of Arrow as a mechanism for in-memory data sharing and how hardware evolution will influence the state of the art for data formats.