30 min listen
Growth - Creative Intelligence: The New Art and Science of Digital Advertising
Growth - Creative Intelligence: The New Art and Science of Digital Advertising
ratings:
Length:
32 minutes
Released:
Feb 2, 2022
Format:
Podcast episode
Description
The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement. Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You’ll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company. After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.
Released:
Feb 2, 2022
Format:
Podcast episode
Titles in the series (57)
Growth - Harnessing Creative Data and Video To Drive Advertising Performance: This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of VidMob; Emily Rose, Client Partner for Digital... by Meta Business, Innovation and Technology Podcast