Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how businesses can leverage digital technologies to prepare for the holiday shopping season. They discuss several strategies for adapting to new consumer behaviors and encouraging a smoother peak season for customers and employees. Jorie explains how tactics like pre-holiday sales and pre-ordering options take advantage of natural demand and allow for more time to cope with shipping delays, inventory scarcity, and other disruptions. You’ll learn how digital allows brands to build deeper relationships with their customers through empathetic communication and entertaining. Jorie also provides a detailed overview of strategies for using data from multiple sources to evaluate business outcomes.   After you listen, connect with podcast host Jordan Rogers-Smith and guest Jorie Waterman on LinkedIn. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.