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How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta

How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta

FromMeta Business, Innovation and Technology Podcast


How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta

FromMeta Business, Innovation and Technology Podcast

ratings:
Length:
36 minutes
Released:
Jun 2, 2023
Format:
Podcast episode

Description

On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.   We talk about:   - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in a more privacy-focused world. - How can CMOs prepare their teams for more innovation in the future? - The future of marketing agencies as AI becomes more powerful. - How marketers can start building their AI capabilities. Resources mentioned: https://ign.com/ ChatGPT   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing   Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. 
Released:
Jun 2, 2023
Format:
Podcast episode

Titles in the series (57)

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.