24 min listen
Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse
Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse
ratings:
Length:
36 minutes
Released:
Aug 31, 2022
Format:
Podcast episode
Description
Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project. They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse. After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World. Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
Released:
Aug 31, 2022
Format:
Podcast episode
Titles in the series (57)
Leadership - Digitalization during and after COVID-19: How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for digital transformation and leverage Facebook as a... by Meta Business, Innovation and Technology Podcast