In this episode of Chasing the Insights, I talk to Author, speaker and CRO guru Martin Greif. Martin talks to us about the why and how of building digital relationships. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to SiteTuners, where he is responsible for driving revenue growth, establishing, and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. While running the SiteTuners' organization, Martin wrote a book on Conversion Management sharing his vast knowledge and experience in the Digital Marketing world. The book "True Connections – Relationship Marketing in the Digital World" was published in 2020 and can be found on Amazon. Martin serves as the Chair of the Conversion Conference, which is coming up June 20-21 Las Vegas. The mission of the Conversion Conference is to help attendees learn how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduces them to the right technology to make it all happen. Over the course of over two dozen highly rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Martin also serves on the Board of Directors for Vincent House. The mission at Vincent House is to assist, promote, and celebrate individuals recovering from a mental illness in their effort to improve social and vocational skills, and become employed in the community.