A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines. Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. He is the host of the Agents of Change podcast and annual conference. In this episode, Rich shares the steps you need to take when writing an SEO-friendly press release, and provides some tips on how to ensure that your journalists pick up the right keywords.Listen + Subscribe Stitcher or Apple PodcastsNeed help creating the right message? Try Outwrite Editor to help improve your writing. © Molly McPherson 2021