73 min listen
RV118 - Leveraging Key Opinion Leaders in Marketing | Nearbound Marketing Podcast
RV118 - Leveraging Key Opinion Leaders in Marketing | Nearbound Marketing Podcast
ratings:
Length:
40 minutes
Released:
Oct 31, 2023
Format:
Podcast episode
Description
Chris was asked to join the Nearbound Marketing Podcast, hosted by Logan Lyles, to talk about the importance of building personal brands and activating evangelists within an organization. They discuss the concept of key opinion leaders versus influencers and how they can contribute to a company's marketing efforts. Chris shares his insights on measuring ROI in marketing, including the use of self-reported attribution, conversational intelligence tools, market research surveys, and win-loss analysis. He emphasizes the need for companies to shift their mindset and focus on demand creation rather than just demand capture. Chris also provides practical advice for executives looking to build their personal brand on LinkedIn and shares his strategies for remaining consistent in content creation.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Oct 31, 2023
Format:
Podcast episode
Titles in the series (100)
19 - Optimize Your LinkedIn and Facebook Paid Ads | Demand Gen Live S1 x11 by B2B Revenue Vitals