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    38 - Shifts CMOs Need to Make for Further Success | Josh Wagner

    38 - Shifts CMOs Need to Make for Further Success | Josh Wagner

    FromB2B Revenue Vitals

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    38 - Shifts CMOs Need to Make for Further Success | Josh Wagner

    FromB2B Revenue Vitals

    ratings:
    Length:
    57 minutes
    Released:
    Jul 17, 2020
    Format:
    Podcast episode

    Description

    We're super excited to have Josh Wagner on the State of Demand Gen podcast. The high level topic of our conversation today is how a CMO can best translate marketing to the rest of the C-suites and implement changes in regards to metrics that matter, sales and marketing alignment, attribution, and so on. 
    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
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    Released:
    Jul 17, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.