Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

    67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

    FromB2B Revenue Vitals

    Start listeningView podcast show

    67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

    FromB2B Revenue Vitals

    ratings:
    Length:
    116 minutes
    Released:
    Oct 14, 2020
    Format:
    Podcast episode

    Description

    On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting.

    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
    Tired of just listening?
    Check out Refine Labs on LinkedIn and YouTube.
    Released:
    Oct 14, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.