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    81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09

    81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09

    FromB2B Revenue Vitals

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    81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09

    FromB2B Revenue Vitals

    ratings:
    Length:
    107 minutes
    Released:
    Dec 2, 2020
    Format:
    Podcast episode

    Description

    Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create market demand; How marketers can develop business acumen; and Why changing from lead-based to account-based may not fix your marketing. We also hosted a live AMA and answered questions submitted live and in advance from our audience.

    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
    Tired of just listening?
    Check out Refine Labs on LinkedIn and YouTube.
    Released:
    Dec 2, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.