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36 - What is Sales Enablement? | Roderick Jefferson

36 - What is Sales Enablement? | Roderick Jefferson

FromB2B Revenue Vitals


36 - What is Sales Enablement? | Roderick Jefferson

FromB2B Revenue Vitals

ratings:
Length:
23 minutes
Released:
Jul 14, 2020
Format:
Podcast episode

Description

We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it relates to what exactly sales enablement is, what metrics matter from an enablement perspective, how sales has changed in 2020, and where sales enablement falls in the org chart.
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Released:
Jul 14, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.