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211) #GameChangers: An Ambassador for the Brand - What’s Next for Digital Marketing?

211) #GameChangers: An Ambassador for the Brand - What’s Next for Digital Marketing?

FromBanking on Digital Growth


211) #GameChangers: An Ambassador for the Brand - What’s Next for Digital Marketing?

FromBanking on Digital Growth

ratings:
Length:
31 minutes
Released:
Jul 18, 2022
Format:
Podcast episode

Description

Technology is changing so rapidly that it can be difficult to find time to pause and catch a breath. The fast-paced world of marketing and sales can be especially vulnerable to roadblocks and challenges that come with the evolution of digital.
As a former customer relationship manager, Jelaire Grillo has been at the frontline of marketing and sales for a decade. Now the Brand Ambassador for Prosperity Home Mortgage, Jelaire is spreading the word about the products and programs her company offers.
In this episode, Jelaire joins me to talk about the transformation she’s witnessed in marketing over the last few years and what excites her about the future.
Join us as we discuss:
- Advancements in marketing technology over the last few years (5:18)
- How collaboration with certain tech has changed the game (12:36)
- Automation and its role in marketing and sales (22:08)
Check out these resources we mentioned during the podcast:
- Jelaire Grillo
- Prosperity Home Mortgage
- Total Expert
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jul 18, 2022
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.