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    388) Mastering Influence: Redefining Marketing in the Digital Era

    388) Mastering Influence: Redefining Marketing in the Digital Era

    FromBanking on Digital Growth

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    388) Mastering Influence: Redefining Marketing in the Digital Era

    FromBanking on Digital Growth

    ratings:
    Length:
    45 minutes
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Description

    The marketing landscape is continuously evolving, creating uncertainty about the role and perception  of marketing professionals. Recent discussions, particularly on platforms like LinkedIn, highlight the shifting sands of the marketing landscape,  which has led to a declining interest in marketing majors or courses across university campuses. On this episode of the Practical Perspective series, we’ll discuss the future of marketing and how individuals, teams, organizations can redefine marketing in the Age of AI. Join us as we discuss:-The Decline of Marketing in Academia (02:21)-Marketing's Identity Crisis and the Role of AI (04:46)-Embracing AI: Fear, Fight, or Friend? (30:51)You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.