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24) #ByTheBook: Don’t Let Your Financial Brand Succumb to Digital Darwinism

24) #ByTheBook: Don’t Let Your Financial Brand Succumb to Digital Darwinism

FromBanking on Digital Growth


24) #ByTheBook: Don’t Let Your Financial Brand Succumb to Digital Darwinism

FromBanking on Digital Growth

ratings:
Length:
23 minutes
Released:
Sep 30, 2020
Format:
Podcast episode

Description

When it comes to digital transformation… 
If you’re stuck in the past, you’re going to get left behind. 
It’s survival of the fittest for financial brands. 
In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes to avoid being trapped on the wrong side of the digital divide.
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Sep 30, 2020
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.