19 min listen
39) #ByTheBook: This One Word Determines Where People Buy Financial Products
39) #ByTheBook: This One Word Determines Where People Buy Financial Products
ratings:
Length:
19 minutes
Released:
Nov 4, 2020
Format:
Podcast episode
Description
Can I trust you?
That's the question your customers and prospective customers are asking. And you can't answer their question with a broadcast marketing strategy focused on commoditized products.
Instead, you have to use the fundamentals of neuroscience and gain access to your customer's reptilian brain. I share my thoughts on how to do that in this episode of Banking on Digital Growth.
I talked about:
The three levels of connection in all human relationships
The two ways you build trust
How to use neuroscience to increase customer loyalty to your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
That's the question your customers and prospective customers are asking. And you can't answer their question with a broadcast marketing strategy focused on commoditized products.
Instead, you have to use the fundamentals of neuroscience and gain access to your customer's reptilian brain. I share my thoughts on how to do that in this episode of Banking on Digital Growth.
I talked about:
The three levels of connection in all human relationships
The two ways you build trust
How to use neuroscience to increase customer loyalty to your financial brand
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Nov 4, 2020
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth