9 min listen
91) #ExponentialInsights: Content Marketing Brings Empathy to the Digital Channel
91) #ExponentialInsights: Content Marketing Brings Empathy to the Digital Channel
ratings:
Length:
33 minutes
Released:
May 11, 2021
Format:
Podcast episode
Description
The pandemic has proven the value of content marketing for financial brands — it’s how you educate and empower your account holders, and how you bring a sense of empathy to the digital channel.
That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode.
We discuss:
- Why content marketing allows you to meet your customers where they are.
- How to tailor content to educate specific customers
- Tips for learning your target audience effectively
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode.
We discuss:
- Why content marketing allows you to meet your customers where they are.
- How to tailor content to educate specific customers
- Tips for learning your target audience effectively
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
May 11, 2021
Format:
Podcast episode
Titles in the series (100)
0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth