31 min listen
33) #ByTheBook: How to Escape the Commoditization Trap
33) #ByTheBook: How to Escape the Commoditization Trap
ratings:
Length:
16 minutes
Released:
Oct 21, 2020
Format:
Podcast episode
Description
You're committed to helping others create a bigger, better, and brighter future.
How do I know? Because you're driven by a purpose. You put transformation of people over the transaction of dollars and cents. Purpose-driven brands are outperforming traditional ones, and that's what this episode of the Banking on Digital podcast is all about.
On this episode, I shared insights from my best-selling book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.
I talked about:
How TOMS built a business around a purpose and then forgot it
Why banking on purpose is an accelerant for future digital growth
And how Bombas has replaced TOMS as the purpose-driven brand for banks and credit unions to emulate
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
How do I know? Because you're driven by a purpose. You put transformation of people over the transaction of dollars and cents. Purpose-driven brands are outperforming traditional ones, and that's what this episode of the Banking on Digital podcast is all about.
On this episode, I shared insights from my best-selling book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.
I talked about:
How TOMS built a business around a purpose and then forgot it
Why banking on purpose is an accelerant for future digital growth
And how Bombas has replaced TOMS as the purpose-driven brand for banks and credit unions to emulate
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Oct 21, 2020
Format:
Podcast episode
Titles in the series (100)
20) #ExponentialInsights: The Great Pause: Why Now Is the Time for Transformation w/ Samantha Paxson: The pandemic has given us a chance we never get in this fast-paced world. “The Great Pause” A once-in-a-lifetime chance to stop and assess what we’re doing. Samantha Paxson (https://www.linkedin.com/in/samanthapaxson), Executive Vice President/Chief... by Banking on Digital Growth