17 min listen
164) #ClarityCalls: Helping & Selling Are Not Mutually Exclusive
164) #ClarityCalls: Helping & Selling Are Not Mutually Exclusive
ratings:
Length:
20 minutes
Released:
Feb 1, 2022
Format:
Podcast episode
Description
How do we find the balance between being a dependable resource and moving people to action?
Where is the friction point where support turns into sales?
These fantastic questions come from my latest guest, Jim Kapp, Marketing Director at Cinfed Credit Union and I’ll be answering them in today’s Clarity Calls episode.
Join us as we discuss:
- Why helping and selling are not mutually exclusive
- How the buyer journey should shape your content
- The value of online secret shopping for financial brands
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Where is the friction point where support turns into sales?
These fantastic questions come from my latest guest, Jim Kapp, Marketing Director at Cinfed Credit Union and I’ll be answering them in today’s Clarity Calls episode.
Join us as we discuss:
- Why helping and selling are not mutually exclusive
- How the buyer journey should shape your content
- The value of online secret shopping for financial brands
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Feb 1, 2022
Format:
Podcast episode
Titles in the series (100)
6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth