32 min listen
45) #DigitalGrowthJourneys: Creating Servant-Oriented Content w/ Lynne Jarman-Johnson
45) #DigitalGrowthJourneys: Creating Servant-Oriented Content w/ Lynne Jarman-Johnson
ratings:
Length:
34 minutes
Released:
Nov 23, 2020
Format:
Podcast episode
Description
During the pandemic, we should ask our customers three questions:
How can we make sure you feel comfortable?
How can we help your neighbor?
How can we help your business partner?
Our goal is to bring those resources to everybody through our online content.
In this episode of Banking on Digital Growth, I talk with Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union, about how to create servant-oriented content.
Lynne and I discuss:
How to offer empathy through digital content
Why our best solutions are our simplest
What needs to happen right now for financial brands to make progress along their digital growth journeys
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
How can we make sure you feel comfortable?
How can we help your neighbor?
How can we help your business partner?
Our goal is to bring those resources to everybody through our online content.
In this episode of Banking on Digital Growth, I talk with Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union, about how to create servant-oriented content.
Lynne and I discuss:
How to offer empathy through digital content
Why our best solutions are our simplest
What needs to happen right now for financial brands to make progress along their digital growth journeys
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Nov 23, 2020
Format:
Podcast episode
Titles in the series (100)
11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach: Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more a... by Banking on Digital Growth