19 min listen
42) #ByTheBook: Purpose Can Power Your Financial Brand Internally
42) #ByTheBook: Purpose Can Power Your Financial Brand Internally
ratings:
Length:
21 minutes
Released:
Nov 11, 2020
Format:
Podcast episode
Description
Purpose can power your financial brand. But your purpose is fragile if it's not backed up by process and by proof.
On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.
I discussed:
Why purpose-driven thinking is key for internal stakeholders
The four elements of a purpose statement
The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.
I discussed:
Why purpose-driven thinking is key for internal stakeholders
The four elements of a purpose statement
The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Nov 11, 2020
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth