67 min listen
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
ratings:
Length:
45 minutes
Released:
Oct 27, 2022
Format:
Podcast episode
Description
As we know, sponsorship is one of the most effective means of marketing.
In a US$60 billion industry (and growing) where brands spend tens to hundreds of millions of dollars on sponsorship, the ‘gut feel’ is still largely being used. As such, the biggest challenge marketers face is quantifying ROI.
It is a challenging situation and often traces back to disparate data sources, a lack of measurement framework, or even consistent KPIs.
For brands, those things have long been an issue ... and then COVID came along and brands were forced to really evaluate their sponsorship portfolio.
As such, the age-old question, for brands, "How do we properly manage, measure, and optimize our sponsorship portfolio?" has become so much more important.
The answer is a single source of truth and to help us unpack what that means, and why it is critical, Scott Tilton, EVP, Sponsorship Analytics at KORE Software, joins us.
Enjoy.See omnystudio.com/listener for privacy information.
In a US$60 billion industry (and growing) where brands spend tens to hundreds of millions of dollars on sponsorship, the ‘gut feel’ is still largely being used. As such, the biggest challenge marketers face is quantifying ROI.
It is a challenging situation and often traces back to disparate data sources, a lack of measurement framework, or even consistent KPIs.
For brands, those things have long been an issue ... and then COVID came along and brands were forced to really evaluate their sponsorship portfolio.
As such, the age-old question, for brands, "How do we properly manage, measure, and optimize our sponsorship portfolio?" has become so much more important.
The answer is a single source of truth and to help us unpack what that means, and why it is critical, Scott Tilton, EVP, Sponsorship Analytics at KORE Software, joins us.
Enjoy.See omnystudio.com/listener for privacy information.
Released:
Oct 27, 2022
Format:
Podcast episode
Titles in the series (99)
Inside Sponsorship - Sponsorship Mistakes - Abby Clemence - Ep-40 - August 2017 by Inside Sponsorship