Welcome to the second of three industry roundtables focusing on the future of sponsorship.
In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up.
Each guest will share their views and opinions across the same six questions and, joining us in this episode, are:

Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom
Rajesh Menon, VP | Head & Director on the Board of Royal Challengers 
Alice Larkworthy, Senior Partner Services Manager at Arsenal F.C.
Scott Tilton, CEO at Hookit
Gareth McCarthy, Sponsorships Manager at HCF Australia

Enjoy. See omnystudio.com/listener for privacy information.