Recently, we read the article Here's How Snapchat Can Be Part of Your Sponsorship Inventory and thought, in the context of everything else going on, "Do sponsorship managers, on both sides, really need to try and wrangle another digital channel in their inventory?"
To help answer that question, Carson McKee, from Direct Contact Marketing, the author of the article, joins us on the show to explore Snapchat, how it is relevant and how we can make best use of it in sponsorship.
If you would like to connect with Carson, you can do so on LinkedIn, Snapchat (carson.mckee) and Twitter.
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