On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.In this episode, you’ll learn:
How to build a moat around your brand
Paired’s growth stack & favorite data collection tools
Tips for allocating ad spending & measuring advertising campaigns
Why Bill Gates sent Gessica a cease and desist letter

Links & Resources
Albert
Taboola
Runtastic
Fivetran
Amplitude
RevenueCat
Snowflake
Looker
Phiture’s Mobile Growth Nightmares podcast

Sub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth

Gessica’s Links
Get Paired

Current job openings at Paired
Follow Paired on Instagram

Follow Gessica on Twitter

Gessica is on Instagram

Gessica’s LinkedIn page

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David Barnard
Jacob Eiting
RevenueCat
Sub Club