52 min listen
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
ratings:
Length:
48 minutes
Released:
Jan 19, 2022
Format:
Podcast episode
Description
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.In this episode, you’ll learn:
How to make the transition from growth to revenue
Finding additional revenue opportunities beyond subscriptions
Tips for balancing brand awareness marketing and performance marketing
Links & Resources
VSCO
Clue
Lisa Kennelly’s Links
Lisa’s LinkedIn
Follow Fishbrain on Twitter
Fishbrain’s website
Fishbrain Is on Instagram
Fishbrain’s Facebook page
Follow us on Twitter:
David Barnard
Jacob Eiting
RevenueCat
Sub Club
How to make the transition from growth to revenue
Finding additional revenue opportunities beyond subscriptions
Tips for balancing brand awareness marketing and performance marketing
Links & Resources
VSCO
Clue
Lisa Kennelly’s Links
Lisa’s LinkedIn
Follow Fishbrain on Twitter
Fishbrain’s website
Fishbrain Is on Instagram
Fishbrain’s Facebook page
Follow us on Twitter:
David Barnard
Jacob Eiting
RevenueCat
Sub Club
Released:
Jan 19, 2022
Format:
Podcast episode
Titles in the series (89)
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