19 min listen
Increasing Brand Awareness w/ Ami Myrland
FromCFO Weekly
ratings:
Length:
35 minutes
Released:
Dec 14, 2021
Format:
Podcast episode
Description
Why do organizations need to become more community-focused?
Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.
Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool.
In this episode, we discuss:
- Why businesses need to focus on communities
- How to leverage LinkedIn to develop your brand
- How a CFO can build a successful working relationship with the CMO to increase brand awareness
For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player!
Presented by Personiv
https://insights.personiv.com/cfo-weekly
Doing business means more than simply providing products or services to people. Companies have to embrace the idea of positively supporting and engaging with their communities. And social media platforms are the number one tool that can broadly help increase brand awareness.
Ami Myrland is the Senior Vice President and Chief Financial Officer at the Capitol Bank, a locally-owned financial institution from Madison, Wisconsin. Ami is passionate about the banking industry. As CFO, she oversees accounting, finance, IT, HR, facilities, and project management at the Capitol Bank. In today's episode, she discusses her experience as a CFO and how she's been leveraging LinkedIn as a business development tool.
In this episode, we discuss:
- Why businesses need to focus on communities
- How to leverage LinkedIn to develop your brand
- How a CFO can build a successful working relationship with the CMO to increase brand awareness
For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player!
Presented by Personiv
https://insights.personiv.com/cfo-weekly
Released:
Dec 14, 2021
Format:
Podcast episode
Titles in the series (100)
Three Overlooked Best Practices for Today's CFO w/ Robert Bendetti: What are the top three overlooked best practices for today's CFO? Networking. Lifelong learning. Giving back. Not the three you expected? Granted, none of these topics is a default practice, but each one can help senior financial executives advance their careers and lead more fulfilling lives. On this episode of the CFO Weekly podcast, Robert Bendetti, Chief Financial Officer at Life Cycle Engineering, discusses the best practices around networking, lifelong learning, and giving back. What we talked about with Robert: -Getting the most out of the top networking events, platforms, and groups -Why lifelong learning is important and the role it plays in personal growth -How senior financial executives are uniquely positioned to help hurting people right now -...And why you're not as busy as you think! Presented by Personiv For more interviews from the CFO Weekly podcast, check us out on Apple or Spotify or your favo by CFO Weekly