9 min listen
104) #DigitalGrowthJourneys: Why Conversational Content Wins
104) #DigitalGrowthJourneys: Why Conversational Content Wins
ratings:
Length:
29 minutes
Released:
Jun 28, 2021
Format:
Podcast episode
Description
When it comes to financial content, there is a myth that everything needs to be formal and traditional.
So many financial brands are limiting their reach by not producing conversational content.
Just ask today’s guest Madeline Anderson-Balme, Marketing Manager at MIT Federal Credit Union, where she exploded the brand’s audience by connecting in a conversational way.
In this episode, we discuss:
- Why a conversational approach is so effective
- How to get buy-in for a new content approach
- Why home-grown content beats curated content
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
So many financial brands are limiting their reach by not producing conversational content.
Just ask today’s guest Madeline Anderson-Balme, Marketing Manager at MIT Federal Credit Union, where she exploded the brand’s audience by connecting in a conversational way.
In this episode, we discuss:
- Why a conversational approach is so effective
- How to get buy-in for a new content approach
- Why home-grown content beats curated content
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jun 28, 2021
Format:
Podcast episode
Titles in the series (100)
0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth