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Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia
FromCMO Insights
Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia
FromCMO Insights
ratings:
Length:
10 minutes
Released:
Oct 7, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.
Tiziana talks about:
The importance of focusing on the customer journey and customer ownership
Creating pertinent, relevant content that addresses the problems of your customers
The challenges of creating a partnership between marketing and sales
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Tiziana talks about:
The importance of focusing on the customer journey and customer ownership
Creating pertinent, relevant content that addresses the problems of your customers
The challenges of creating a partnership between marketing and sales
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 7, 2020
Format:
Podcast episode
Titles in the series (100)
Season 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites: Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success. by CMO Insights