19 min listen
202) #ExponentialInsights - Asking the Question Behind Your Marketing Problem
202) #ExponentialInsights - Asking the Question Behind Your Marketing Problem
ratings:
Length:
35 minutes
Released:
Jun 14, 2022
Format:
Podcast episode
Description
Financial brands will often try to cure a hemorrhage in sales with a marketing bandage.
But my guest, Bo McDonald, the president and CEO of Your Marketing Co., believes that FIs are neglecting to dig deeper to discover the root of their problems.
He argues that fear and lack of commitment have made marketing teams a convenient scapegoat when times get tough - yet that is exactly when businesses should be pushing their brands.
Join us as we discuss:
- (6:24) Asking questions to determine why a marketing problem needs solving
- (9:30) Overcoming fear of failure through perspective
- (19:20) Discerning between passion and commitment to a call to action
Check out these resources we mentioned during the podcast:
Email bo@yourmarketingco.com
Twitter @ymcBO
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
But my guest, Bo McDonald, the president and CEO of Your Marketing Co., believes that FIs are neglecting to dig deeper to discover the root of their problems.
He argues that fear and lack of commitment have made marketing teams a convenient scapegoat when times get tough - yet that is exactly when businesses should be pushing their brands.
Join us as we discuss:
- (6:24) Asking questions to determine why a marketing problem needs solving
- (9:30) Overcoming fear of failure through perspective
- (19:20) Discerning between passion and commitment to a call to action
Check out these resources we mentioned during the podcast:
Email bo@yourmarketingco.com
Twitter @ymcBO
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jun 14, 2022
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth