Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes!  Not only has Tony Walford built and successfully exited his own group, but he's also represented some of the best businesses in the marketing space....and shares here advice and perspective on: The importance of insightsHow insights agencies should chargeHow to think about client diversificationThe 7 key value drivers for agencies PE vs StrategicsWhere the M&A market for marcoms is now. And you'll discover how music is in the blood, with a couple of more offbeat book recommendations than we usually get!  Enjoy.....and any thoughts, recommendations or objections let me know at futureviewpod@gmail.comAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7