43 min listen
VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; bui…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; bui…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
47 minutes
Released:
Feb 21, 2023
Format:
Podcast episode
Description
The FutureView podcast is published in conjunction with InsightPlatforms.comThis episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.Episode 3 of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences. Learn how it all works with co-founder and CEO, David Stiff. David also shares key take outs and tips from his entrepreneurial journey. We cover.... David's journey from Melbourne to Tel Aviv to Los AngelesWhy he's a true romanticWorking in production and the market opportunity for more dataBuilding out AI solutions to analyse likelihood of ROI for entertainment contentThe role of humans in the processAI's inter-relationship with 'traditional' research methodsPotential future impact on researchRecommendations for founders/ attracting investmentHow Ashton Kutcher helped...Can research companies really be a VC caseWhere Vault goes next.And David's book/ content recommendations.....CROSSING THE CHASM. Geoffrey Moore.WHO IS MICHAEL OVITZ. Michael Ovitz. All episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Feb 21, 2023
Format:
Podcast episode
Titles in the series (45)
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. by Insights, Marketing & Data: Secrets of Success from Industry Leaders