If you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International  https://www.synoint.com/     For more information and discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:The secret behind Tristan's cherubic good looksFounding, building & selling Red Media/ working with fashion brandsHow the M&A process worksDifferences between what strategic buyers & PE are looking forWhat's hot/ what's notHow to effectively integrate technology into your propositionHow to prepare your agency for investment or saleHow web3 may play out from an M&A perspectiveTristan's book recommendationSATURDAY:   Ian McEwanAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7