43 min listen
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value t…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value t…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
31 minutes
Released:
Apr 17, 2023
Format:
Podcast episode
Description
The FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf. Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...Among other areas, we cover.... Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent brandEncouraging participation in golfUnderstanding event experienceMelding data sourcesAdvice for agenciesRoss's best and worst qualities! And Ross's book recommendations:POM POM GETS THE GRUMPS - Sophy HennTHE SMART BRANDING BOOK - Dan WhiteAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Apr 17, 2023
Format:
Podcast episode
Titles in the series (45)
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. by Insights, Marketing & Data: Secrets of Success from Industry Leaders