43 min listen
INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and sub…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and sub…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
42 minutes
Released:
Nov 15, 2022
Format:
Podcast episode
Description
The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Grant's love of a good back-packHow the research process for video games worksFree-to-play and subscription business modelsCreating balance around game time for kidsDifferences in researching games and other sectorsLessons for the metaverseInternational variationsAdvice for those commissioning researchBook recommendations:THE ROAD - Cormac McCarthyBLOOD MERIDIAN - Cormac McCarthyAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Nov 15, 2022
Format:
Podcast episode
Titles in the series (45)
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. by Insights, Marketing & Data: Secrets of Success from Industry Leaders