36 min listen
FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport;…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport;…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
39 minutes
Released:
Nov 4, 2022
Format:
Podcast episode
Description
If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Matt's power-running careerHow Formula-E works and is continuing to innovateBreaking into new marketsThe importance of sustainability in sportUse of new methodologies Advice to succeed in the sports sectorWhat makes a good agencyAdvice for younger practitionersBook recommendation:Peter James detective novelsAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Nov 4, 2022
Format:
Podcast episode
Titles in the series (44)
ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid. by Insights, Marketing & Data: Secrets of Success from Industry Leaders