43 min listen
HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-kn…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-kn…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
44 minutes
Released:
Feb 6, 2023
Format:
Podcast episode
Description
The FutureView podcast is published in conjunction with InsightPlatforms.com.This episode is brought to you by Interpret. Visit www.interpret.la to understand more about their suite of focused services and products to help companies create lasting impact in video games, tech and web3.Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows, Global Head of Transformation & Capability, Consumer & Business Insights & Analytics. Obviously we explore why James's title is so long but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as: How Haleon uses an innovative insights process to positively influence health and wellnessThe balances between product development and marketing researchEmbedding insights into a major organisation; Haleon's academy and mini MBAWhat is an insight? How to define for real impactThe balance between automation and consultancyAdvice for agenciesUsing insight techniques in areas such as conflict resolutionAnd James's content recommendations...MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH. Andrew Smith.LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood. All episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Feb 6, 2023
Format:
Podcast episode
Titles in the series (44)
SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds. by Insights, Marketing & Data: Secrets of Success from Industry Leaders