Christian  talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution business modelsSupporting ad salesRecent innovationsAdvice for young people coming into the industryAdvice for agenciesQuickfire roundAnd Christian's media recommendationEMILY MAITLIS:   McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzEAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7