In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.In this episode we discuss:Why will programmatic be more effective in a cookieless future?What is the Google Privacy Sandbox?How prioritizing first-party data-capture will give you a competitive edgeWhy is Google adopting cookieless marketing technolgy?Why reward and loyalty apps might be about to experience a boom in popularityReference on this podcast: https://privacysandbox.com/https://www.thetradedesk.com/CONNECT WITH ZINO/TYRADS:https://www.linkedin.com/in/rovato/https://tyrads.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.