38 min listen
Proof Positioning
FromStartup Hustle
ratings:
Length:
44 minutes
Released:
Jul 10, 2019
Format:
Podcast episode
Description
Classic analytics answers many questions regarding consumers, but it often fails to answer the question: why do consumers buy what they buy? Matt and Matt get a chance to sit down with the CEO of Proof Positioning, Grant Gooding.
Proof Positioning dives deeper than classical analytics by using neuroscience to discover the emotional data behind consumer decision making. Gooding explains the problems with traditional business analytics and how they can improve in order to keep up with the ever-changing market through emotional data.
Emotional data is the next step to figuring out all the whys you need to know to help your business grow.
Learn more about:
Full Scale:
https://fullscale.io/
Stackify:
https://stackify.com/
Proof Positioning:
https://proofpositioning.com/
GigaBook:
https://gigabook.com
Follow us on Instagram:
https://www.instagram.com/startuphustlepodcast/
Subscribe to our YouTube channel:
https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg
Follow us on TikTok
https://www.tiktok.com/@startuphustle
See omnystudio.com/listener for privacy information.
Proof Positioning dives deeper than classical analytics by using neuroscience to discover the emotional data behind consumer decision making. Gooding explains the problems with traditional business analytics and how they can improve in order to keep up with the ever-changing market through emotional data.
Emotional data is the next step to figuring out all the whys you need to know to help your business grow.
Learn more about:
Full Scale:
https://fullscale.io/
Stackify:
https://stackify.com/
Proof Positioning:
https://proofpositioning.com/
GigaBook:
https://gigabook.com
Follow us on Instagram:
https://www.instagram.com/startuphustlepodcast/
Subscribe to our YouTube channel:
https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg
Follow us on TikTok
https://www.tiktok.com/@startuphustle
See omnystudio.com/listener for privacy information.
Released:
Jul 10, 2019
Format:
Podcast episode
Titles in the series (100)
Venture360 Founder, Rachael Qualls by Startup Hustle