In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis. In this episode we discuss:JJ's journey from videography becoming a Head of Marketing & AnalyticsThe role of curiosity in data analysisThe importance of documenting your marketing hypothesesDo you need data science skills to be a data analyst?Getting over the fear of asking challenging business questionsHow to structure the perfect marketing insightReferenced on this episode: Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh CONNECT WITH JJ/MEDIA AUTHENTIC:https://mediauthentic.com/https://betterthandata.com/  CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.