Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Even before the pandemic hit, Johnson Controls’ modeling predicted the economic decline and put them in the position to save a lot of money. Now, we’ve gotten to the point where marketing budgets are being slashed in half because of a lack of C-suite belief in marketers and the value they can bring to a company. Today, Mark discusses business data's underlying cause and effect relationships. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.