As the tech sector undergoes a recession, it's harder to get to buyers who now wield so much power. Sales leaders are making the wrong account targeting decisions in response. They decide based on subjective data instead of objective data, such as time-based triggers and signals, relationships, and product usage. How do your source these data, and where do you begin your account planning? Listen to Jamie Shanks, the CEO of Pipeline Signals, as he talks about how to target accounts more likely to close. Show NotesConnect With:Jamie Shanks: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.