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Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData

Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
11 minutes
Released:
Nov 14, 2021
Format:
Podcast episode

Description

Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show NotesConnect With:Steffen Hedebrandt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 14, 2021
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.