35 min listen
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
21 minutes
Released:
Feb 10, 2020
Format:
Podcast episode
Description
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show NotesConnect With:Derrick Fung: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 10, 2020
Format:
Podcast episode
Titles in the series (100)
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium) by MarTech Podcast ™ // Marketing + Technology = Business Growth